Saturday, January 18, 2020

Building an Ethical Organization Essay

The human service organization that I have become a director for is an addiction clinic. The clinic will be providing treatment for people within the community that have addiction problems. There will be programs available for people to receive treatment to meet each individuals needs. The goal will be for the patients to receive the best care available to be able to beat addiction. This clinic’s goal will be provide resources to better the community in which it serves. Each employee will be held to high standard and will have the appropriate training needed to each client to the best of their ability. The clinic wants to help the community by serving the people who suffer from addiction and providing them with the best care possible. Treatment for drug, alcohol, gambling, smoking, and other addictions are all services provided from this clinic. There will be different programs available to meet each person’s different needs. There are several different types of addicti on. Every person who has a problem with addiction is different so the clinic will meet all the needs for each. Each program will have different steps for each client to help beat their addiction. The clientele for this clinic will be people who suffer problems with addiction and children whose parents have suffered addiction problems. The clinic will have counseling for families with children so the children can understand what is going on with their parents. The counseling will help the children know how to help their parents and to also make sure that the child is not in a hostile environment. The clinic wants to help families who have suffered addiction to be able to work through their situations and work on their family. Children have suffered because of the addiction problem their parents have. The clinic wants to help counsel the children to help them understand and move forward in a positive direction. Any person who suffers from addiction will be able to come to the clinic to receive the help they need. This clinic is a non-profit clinic. Donations are accepted to help fund each program that is offered. The clinic has fundraisers to help raise money to help keep the clinic open. All the money that is raised goes toward  the programs, staff salaries, building expenses, and all other expenses that help keep the clinic running to the highest standards. Any donation is recognized through the clinic. We take pride in our excellence and want to recognize anyone that helps us in funding the clinic so we can keep achieving our goals. The community is encouraged to be a part of making the clinic better. The clinic wants feedback from the community so we can better serve our clients. The mission statement for the addiction clinic is, to improve a person’s life by providing diverse care for patients who have different addiction problems within the community. The mission statement will support the ethical system because it states that the clinic wants to provide diverse care for patients with different addiction problems. The goal for the clinic is to provide care for the patients that meet their different needs. Every person that comes to the clinic will be different and so there has to be programs available to meet those needs. The mission statement’s sends a positive message to the community because it tells them that the clinic is there to help with addiction problems within the community. Addiction is a problem in every community so the statement tells the community members that there is help available for this problem. The addiction clinic’s value statements are, for all patients to receive quality prevention, treatment, recovery, and support services so they can reach the goal of staying clean from illegal drugs and alcohol abuse. The value statement for this clinic inspires action because it tells people with addiction in the community that there is support for them to reach the goal of staying clean from illegal drugs and alcohol abuse. This value relates to the clinic’s mission statement because they both are stating that they want to help people with addiction. They both state that the clinic want to provide care for the different types of addiction and that they want the best for the patients who received treatment from the clinic. The ethical principles that guide our work are the product of broad-based consultation, are drafted by representatives of professional bodies and organizations, and exist in the form of guidelines and proposed codes of conduct (Gruskin & Dickens, 2006). The codes of ethics for this clinic are the following: 1. Work in a manner that supports the clinics mission, goals, and value statement. 2. Uphold the code of ethics to human service professionals. 3. Protect the confidentiality of clients according to the rules and  regulations of HIPPA. 4. Staff must take appropriate steps to unethical behavior of colleagues. 5. Unethical behavior of staff is not acceptable. 6. Staff must follow commitment to the clinic. 7. Staff must be aware of issues that affect clients from diverse backgrounds. 8. Staff must respect the integrity and welfare of each client. 9. Staff must treat clients with acceptance and respect. 10. Sexual relations with clients and or staff members are prohibited. 11. If suspicion of danger or harm may occur, staff must protect the safety of the client, clinic, and employees by following appropriate steps. 12. Staff must stay up on training and classes offered to improve the care given to clients. 13. Discrimination toward clients, staff, and community is not accepted. 14. Sexual misconduct toward clients, staff, and community is not accepted. 15. Sexual harassment toward clients, staff, and community is not accepted. The code of ethics listed above gives employees a list of appropriate behavior while employed with the clinic. Each employee must follow every ethic that is listed to ensure that the employees of the clinic are giving the best care to the clients that is expected. The code of ethics is related to the mission and values of the clinic because it helps the staff give the best care available to the clients in the community with helping with the problem of addiction. According to the Healthcare Leadership Alliance (HLA), the professionalism competency is the ability to align personal and organizational conduct with ethical and professional standards that include a responsibility to the patient and community, a service orientation, and a commitment to lifelong learning and improvement (Garman, Evans, Drouse, & Anfossi, 2006). The values of the clinic are very important. Each employee should be aware and know them by memory. This way each employee knows what is expected out of them from the clinic. Each employee is held to a high standard and should be aware of the values and ethics of the clinic. The clinic uses tangible cultural forms. I want to promote ethics and values in the everyday work  environment. This form allows the staff to hear and use the ethics and values everyday so they stay fresh in their minds and they stay cautious of their actions. If the employees are reminded everyday of the ethics and values of the clinic then they will b e no reason for the employees to not follow them. Shared values are hung throughout the clinic that shows the clinic’s values. This keeps the staff aware of the values by reminding them as they walk through the hallways of the clinic. Meetings are held each month that allows the staff and the directors meet and go over feedback from the community. During these meeting the values and ethics are discussed with the staff so they are reminded of what is expected. This allows the staff to give feedback on the values and ethics. As a leader in this type of clinic there are several moral responsibilities that I have. I not only have moral responsibilities toward the clients that the clinic serves but also to the employees. I have moral responsibility for each client because they reaching out for help. I want to offer them every possible resource so they can get out of their situation. If the shelter fails on doing so then the clients could return to their addiction and possibly end up in a worse situation. I am morally responsible for the employees because they have to know how to handle these types of situations. As leaders, it is our responsibility to be catalysts and role models for our professional colleagues by both retaining and communicating a profound sense of optimism regarding the future of the law, health care, and our respective organizations (Gragnolati & Stupak, 2002). I want the employees of the clinic to lead by example. I hold myself with high standards and follow each rule. I go to training when they are offered to ensure that I stay educated on any issues so I can better serve the clinic, staff, and clients. My goal as the leader is to have a staff that holds themselves to the same standards as I use. This way each employee keeps the same goals and wants the same for the clinic and the clients. For this clinic I use transformation leadership. I want my employees to trust me as their leader. I think that with this type of leader, the employees are comforted because they know that the leader is just as much invested to fixing any problem that arises. The employees have to have the proper training so they know how to counsel the clients and know what resources to offer them. If the employees fail in doing so then as a leader I also fail. Each staff member must go through training to ensure  that they give the best care to each client. They must keep up on certifications if needed. Each staff member has an evaluation done every 3 months to ensure that they are giving the best care to the clients and to make sure that the employee is following the code of ethics, mission, and values. Appropriate steps are taken if the employee fails to follow the rules and termination may occur if needed. The clinic does not tolerate employees who are not loyal to the clinic, clients, and the staff. The clinic wants employees who are there that can follow the rules and ethics of the clinic. Each client takes a feedback survey so the clinic can evaluate the programs and employees. We want each program offered to be the best it can to help serve the clients. Feedback from the clients helps the clinic know what areas of each program are working and which ones are not. This way the programs can be fixed to help meet the needs of the clie nts. This clinic will provide different care for patients battling addiction. Each patient will be in programs that best fits their needs. The clinic will have qualified workers to help meet the needs of each patient. The mission and value statement both send positive messages to the community because it tells them that the clinic is there to help with the problems of addiction within the community. These statements also state that the clinic wants the patients to receive the best treatment to help with the addiction problem. There are fifteen codes of ethics that each employee of the clinic must know and follow. The ethics makes the employee aware of what is expected of them as an employee of the clinic. Each employee should be aware of all twelve codes of ethics and should follow them accordingly. Tangible cultural forms are used in the clinic. This allows the clinic to promote the values and ethics through the work environment. The clinic holds high standards for the employee. Each employee has evaluations done to make sure the employees are giving the best care for each client. This keeps employees aware of issues that they need to work on so they can become better with the care that they give. The clinic strives to help each client meet the goal in recovery. With all the steps the clinic makes to achieve this goal, an ethical organization has been built. References Garman, A. N., Evans, R., & Drouse, M. K., Anfossi, J. (2006, July / Aug). Professionalism. Journal of Healthcare Management, 51(), 219. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=62&did=1092901951&SrchMode=1&sid=9&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1289765094&clientId=13118 Gragnolati, B. A., & Stupak, R. J. (2002, Summer). Life and Liberty: The power of positive purpose. Journal of Health and Human Services Administration, 25(), 75. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=3&did=677546611&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1289762787&clientId=13118 Gruskin, S., & Dickens, B. (2006, November). Human rights and ethics in public health. American Journal of Public Health, 96(11), 1903. http://proquest.umi.com.ezproxy.apollolibrary.com/pqdweb?index=35&did=1159402191&SrchMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1289763672&clientId=13118

Friday, January 10, 2020

Jake

Hasnu, the stone cutter Plot A stonecutter named Hashnu sat beside the highway cutting stone when the King’s courtiers cross the street. He then wished to be King and that wish was granted. Then he felt the sun’s heat thinking that the sun was powerful than the king so he wished to be the sun. He became the sun but then the cloud covered the sun. Thinking that the cloud was powerful than the sun, he then wishes to be the cloud. When he became the cloud, he then wished to be a rock for it didn’t move for all of his raining and blowing.Then he experienced the hardships of being a rock being sculpted by a stonecutter so he wishes to be a stonecutter again and fulfilled his duty contentedly. Conflict  · The conflict in the story is when Hashnu wants to be the most powerful. Climax  · The climax in the story is when Hashnu wants to be the king, the sun, the cloud, the rock and the stone cutter again. Denouement  · The denouement in the story is when Hashnu reali zed that the most powerful among the creations of God is still the man and he now fulfill his duty as a stonecutter contentedly. CharactersProtagonist:  · Hashnu- the stonecutter Antagonist:  · Hashnu-the stonecutter Setting Time- Time of Monarchs Location- Along the road where the King and his courtiers were crossing. Theme The theme of the story is life process because the story tells the experiences of Hashnu when he became a king, a sun, a cloud, a rock and the stonecutter again. Point of view The point of view of the story is third person because the narrator is not a participant in the story and his knowledge is limited only to the character of Hashnu. Conflict The conflict in the story is Man Vs.Society because here in the story Hashnu struggles with himself and his desire to be the most powerful. Symbol The symbol in the story is the mallet which is used by the stonecutter. Moral Lesson Be contented with who you are. The Lady or the Tiger Plot – A semibarbaric kin g discovers his daughter is having an unlawful affair with a male suitor. The male suitor is soon arrested and forced to go to trial, a trial that consists of an arena with two doors. Behind one door is a tiger, set to maul the unlucky criminal; behind the other is a beautiful bride, set to euphimistically maul the lucky criminal.The princess, who loves the young criminal, knows behind which door awaits the tiger, points to the right, indicating which door the young man should choose. Setting – The story takes place a long time ago in a kingdom far, far away. Characterization – The king is semibarbaric. The young man is handsome. They are both stereotypes. The princess, on the other hand, is developed more deeply. We know she loves the prince. We know she has inherited some of her father's semibarbaric qualities. We know she is jealous of the bride to be, if chosen.We do not, however, know which door she has chosen for her lover. Conflict – A person v. person co nflict exists between the king and his daughter and the king and the young man. An individual v. society conflict exists between the two young lovers and the rules of the kingdom. The central conflict in the story is an internal conflict within the princess as she struggles between watching her lover in the arms of another or watching her lover get devoured by a tiger. Resolution – The story has no resolution. It is up to the reader to determine whether or not the young man lives or dies.Theme – Stockton's short story comments on the confusing nature of love and the subjective notion of civilization and barbarity. There is also an element of Determinism vs. Free Will and whether or not, if left to their own desires, humans make the right decision. Suspense – Suspense is created through the use of foreshadowing, dangerous action, and pacing. Stockton foreshadows the coming unhappiness of the princess (although he doesn't provide a definitive answer to the specifi c choice that causes that unhappiness). The dangerous action is provided by the tiger.The ultimate creation of suspense is done by the story's pacing. It is so well done, in fact, I still don't know what the young man chose. Irony – The ironic structure of the story–it has no end, for example–highlights the irony present in the story: (1) the princess and not the criminal is the story's true loser; (2) the king, despite the outward appearance of sophistication is, at heart, a cruel semibarbarian; (3) the princess deliberates for days on whether or not to save her lover Point of View – Do not confuse the author with the narrator.The narrator is third person omniscient and knows the fate of the young man. The author does not. The Gift of Magi PLOT – Linear a) Introduction – The story starts with a description of the place where the major characters live, and then the major female character is introduced. Rising Action One dollar and eighty-sev en cents. And the next day would be Christmas. Climax Jim stepped inside the door, as immovable as a setter at the scent of quail. His eyes were fixed upon Della, and there was an expression in them that she could not read, and it terrified her.It was not anger, nor surprise, nor disapproval, nor horror, nor any of the sentiments that she had been prepared for. He simply stared at her fixedly with that peculiar expression on his face. Falling Action Instead of obeying, Jim tumbled down on the couch and put his hands under the back of his head and smiled. Denouement ;quot;Dell,;quot; said he, ;quot;let's put our Christmas presents away and keep 'em a while. They're too nice to use just at present. I sold the watch to get the money to buy Your combs.And now suppose you put the chops on. " CHARACTERS: The two main characters are both protagonists (There is no antagonist): Mr. and Mrs. James and Delia Dillingham Young. – DEVELOPING/ Round Minor character: Madame Sofronie â⠂¬â€œ STATIC/ Flat SETTING a. ) Place The action takes place in New York City in a very modest apartment and in a hair shop down the street from the apartment. Although Porter does not mention New York by name, he does refer to Coney Island, the city's most famous amusement park, located in the borough of Brooklyn. ime – At Christmas Eve, a long time ago c) weather condition- winter time social conditions – The couple was financially- struggling e) mood or atmosphere – †¦ Life is made up of sobs, sniffles, and smiles†¦ POINT OF VIEW Stream of Consciousness – The story is told so that the reader feels as if they are inside the head of one character and knows all their thoughts and reactions. LITERARY DEVICES Foreshadowing Now, there were two possessions of the James Dillingham Youngs in which they both took a mighty pride. One was Jim's gold watch that had been his father's and his grandfather's.The other was Della's hair. Symbol The magi, as you know, were wise men–wonderfully wise men-who brought gifts to the Babe in the manger. They invented the art of giving Christmas presents. Being wise, their gifts were no doubt wise ones, possibly bearing the privilege of exchange in case of duplication. THEME Love has no bounds. CONFLICT -The couple’s financial struggle Person vs. Circumstances (classical) – The couple struggles against poverty Person vs. Himself/Herself (psychological) –Delia struggles with the painful decision of letting go her only prized possession

Thursday, January 2, 2020

A P By John Updike And The Things They Carried By Tim...

The two short stories used in this comparison are â€Å" AP† by John Updike and â€Å"The things they carried† by Tim O’Brien. Both stories deal with the feel of impotence, loss, shock and both characters fantasizes with a girl during the time of the Vietnam War. I will show some similarities and contrasts in the settle and how it affects the plot But. Also, the characters of each story. Both are similar in the motivation of the character towards on girl and the differs in how the settle affects the plot because as both stories takes in the same place, the plot differs in how the characters act. The characters motivation between the two stories is similar, each character fantasies with a girl . In â€Å"The things they carried† Jimmy Cross fantasizes†¦show more content†¦Now, in â€Å"The things they carried† The setting is a key aspect of the plot too. This is story by American novelist Tim OBrien, about a platoon of American soldiers in the Vietnam War. It is based upon his experiences as a soldier. This short story takes place in the trenches of the Vietnam war. The items carried by the soldiers show us they were in battle and fight, they had missions to carry out. â€Å"Military payment certificates, C rations, and two or three canteens of water.† ( Tim O’ Brien) The author did a good job of drawing personalities to different characters by the way and sometimes shocking things they would each carry. A good example of this would be the character Ted Lavendar, in The things they carried. The intensity of war was too much for him and h e used some kind of drugs and get dope to carry the things done. The reader can imagine his rattled nerves and mental state. As we can see in the story â€Å" Ted levander, who was scared, carried tranquilizers until he was shot..† ( OBrien). Also in â€Å" AP† we can perceive a drastic change in the personality when the main character saw the girls in that sexy bath suits. He was to be quiet doing his work, to be hypnotized and to change his attitude towards his boss negatively quitting his job thanks to the beauty of the girl as he said in the story: â€Å" yes i quit† ( Updike). Then, another similarity is that in both stories the main character is the

Wednesday, December 25, 2019

The Evolutionary Perspective Of Origination Of Hiv And Aids

The Evolutionary Perspective of Origination of HIV and AIDS I. Abstract AIDS (Acquired immunodeficiency syndrome) is disease caused HIV (human immunodeficiency viruses). This research paper describes the evolution and origination of HIV and AIDS. There are two types of HIVs. These are called HIV-1 and HIV-2. HIVs result multiple cross species transmission from SIV (simian immunodeficiency viruses) that is viruses that infects primates. HIV-1 comes from SIV from chimpanzees whereas HIV-2 comes from sooty mangabeys. HIV-1 has four sub groups these includes M, N, O, and P. Each of groups has resulted from independent cross-species transmission event. Group M is the most virulent, and it is the first to be discovered. HIV-2 has groups that ranges from A to H. SIV are infecting West Africa primates. This fact is based on the first pandemic HIV-1 has emerged in colonial West African, and most researchers have sampled primates from this region only. Newly emerged SIVs are resulted from multiple cross species transmission and recombination. The cross species tra nsmission occurs from non-humans to humans through eating bushmeat. The cross transmission influenced by host restriction factors, but HIVs were able to pass this barriers. Most SIV are non-pathogenic to the host; however, there is some evidence that some are pathogenic to their host. The age of the virus determined by using molecular clock method. Other studies have estimated the evolutionary timescale with same age as

Monday, December 16, 2019

Saint Cosmas of Aetolia was a Great Missionary from the...

Saint Cosmas of Aetolia is considered one of the great missionaries of the Orthodox Church. Much like Saint Paul, he traveled a great distance to proclaim the Gospel. He established schools and reinvigorated the Orthodox faithful of Greece who had endured several centuries of Ottoman occupation. Costa was his given name and he was born in 1714 in the village of Mega Dendron in the mountainous region of Aetolia. ? At age 20, he worked as a grammar teacher under the guidance of Archdeacon Ananias Dervisanos. Young Costa lived much like a monk in the world and after a number of years he was drawn to Mouth Athos. He first studied theology at the Athonias Academy near Vatopedi Monastery. # years later he joined the brotherhood at Philotheou Monastery and was tonsured a monk, given the name Cosmas, and was later ordained a priest. He later described Philotheou as the place where he wept over his sins. Cosmas was a zealous ascetic and lived a life of prayer and stillness. He was greatly enriched through the study of scripture and the church fathers. He spoke often about the necessity of scripture: â€Å"The existence of many churches neither preserves nor strengthens our faith to the proper extent and in the proper manner, if those who believe in God are not enlightened by the Old and the New Testament.† After seventeen years at Philotheou, Cosmas felt called to follow the path of Apostolic preaching. He sympathized with the plight of the Christians under Ottoman

Sunday, December 8, 2019

Strategic Product Development for Global †MyAssignmenthelp.com

Question: Discuss about the Strategic Product Development for Global Economy. Answer: Introduction: In the marketing strategy decision used by the company, product mix is always the best way to market a product. The name of the product is CALM which is produced by XYZ limited as an energy drink to be marketed and distributed in Australia and give major brands like Mother, Red bull and V(Baines, Fill and Rosengren, n.d.). Market penetration strategy is centered on two fronts which are product mix and pricing mix that are crucial if not fundamental for the success of the CALM brand of energy drinks. The product is to be a top notch energy drink that has limited side effects or harmful effect than its competitors and other drinks in the market. The marketing department objective is to ensure easy penetration of the product and command a sizeable market share in the largely infiltrated Australian soft drink and energy drink market. In product decision of Calm, XYZ limited has identified three layers of the product. The first layer is the core product, the second layer is the actual product and the third layer is the augmented product layer. This is the basic need benefit of the product. In core product, it is not tangible, you cant touch it. This is because the core product it a product of the benefit that makes the product in the limelight the product it is. It is what makes it valuable(Burrow and Bosiljevac, 2012). In this case, Calm, an energy drink has the benefit of being , energizing. It adds back energy to the body. Secondly, it is a thirst quencher, like water, Calm, can be used to quench ones thirst quickly and lastly it is nutritious and adds basic nutrients to the body like vitamins and iodine. This is the opposite of core product. It is the tangible benefit that the product brings to the body. In this product the energy drink can be bought and be drunk to give a person the energy he needs. It can also be differentiated to other energy drinks and its advantages and benefits can be to the person. It is what the normal person can get under the generic banner of the product(El Husseini, n.d.). This is the non- physical component of a product. It consists of the value added which may pay the premium or may not pay the premium required. In this product, Calm energy drinks give an extra can for three bought. So when one buys at least three cans of the energy drink, he is sure he will get an extra can as a top up for the product(Gordon, 2013). This is the benefit given the product consumer while the product can also be used to store any other drink if the customer wants. The determination of product price based on cost. The simplest method of pricing is the determination of surplus cost prices, that is, adding an additional standard margin to the cost of the product. Another approach to cost-oriented pricing is the determination of price at the point of equilibrium or a variation called target utility price determination(Kono and Lynn, 2007). The determination of the price to reach the point of equilibrium in the costs of manufacturing and selling a product or the determination of prices to obtain the utility that has been set as a goal. Brand name for the product that fulfills one of the brand dimensions The brand name of the product is called Calm. It is a nice word with easiness in its pronunciation making it more memorable. The brand name helps to market the product to a very great extent. Its easiness in pronunciation and Sales helps in marketing of the product. Brand loyalty creates various levels of customers(Marburger, n.d.). The very loyal customer to the brand name and the customers brought in by the loyal customers. It is important to note that brand name distinguishes itself from competition, encourages repeat sales, encourages new product sales and has product differentiation. A product or brand name should have the following characteristics to fulfill the brand dimension; It should be very easy to pronounce It should be highly recognizable and easily differentiated from its competitors It should be unique while also short It should be protectable legally For overseas sales, the product name should be easily translatable to other languages It reinforces the brand name CALM, the name given to the brand by XYZ limited fits all this characteristics therefore it is highly marketable and sellable(Milligan, 2012). As a marketing tool, XYZ Limited is a brand leader in marketing of products. Product Design and Packaging In packaging of the brand, the can or bottle that is used to put the soft drink is very unique. Considering the level of competition that is in the energy drink market, any slight mistake to look dull will lead to poor if not disastrous sales and marketability. Australia has a population of around 20 million. This is a very big market for the product(Mohout, 2015). However, soft drinks are associated with the young adults who have the suave and fashionable tendencies unlike the elderly population who arent so attracted to energy drinks. The design of the package should be attractive and unique in nature(Solomon, Marshall and Stuart, 2018). Plastic bottle is not very common although its cheaper than the light metallic container used in energy drinks. With the name of the brand being Calm, the packaging should show calmness and a sound aura. It should be bold and colorful to attract the masses. Marketing mix strategy should consider among other things the design of the product that are to be marketed. CALM fits the bill of very marketable products by its design as it is attractive, unique and recognizable.The very loyal customer to the brand name and the customers brought in by the loyal customers.The product is to be a top notch energy drink that has limited side effects or harmful effect than its competitors and other drinks in the market(Thomas, 2007). Price is a key component of an organizations marketing mix, which is also known as 4Ps. The other component is promotion, place and product. Although, market forces of demand and supply determine the price of a product, there are other factors that are considered to determine the pricing of a product. In this case the product is new in the market, thus, many factors come into play(Mohout, 2015).. For a company to choose the pricing objective that it will use, it is guided by the following factors; survival: in order to keep the business running, a company may lower prices of a product in order to increase sales and revenues. Some companies use survival based price objective, and is willing to accept losses that may be short term for the sake of business continuity or long term viability. Profit is the second pricing objective used by companies. Profit is affected by price both directly and indirectly. Direct effect relates to if the price covers the cost of producing the product(Bain es, Fill and Rosengren, n.d.).. Profits are affected indirectly by price when it influences how many units are sold of the product. The number of product sold can be affected by economies of scale which consequently affects price. Another pricing objective is boosting sales or market share. A companys market share measures sales of other companies against the sales of the company. A volume increase is measured against the companys sales across specific time periods. Status quo is a pricing objective that encourages competition on other factors other than price. Its main focus is maintaining market share, an example is the company matching competitors price rather than beating it. Status quo pricing strategy has a stabilizing effect on demand for a companys product. The best pricing objective that company XYZ should use is sales pricing objective. The reason for using this is because the company wants to improve its market share and also increase the number of units that the product pushes since its a new product in the market. They will be determined to sell as many units as possible of calm energy drink to improve the brands visibility in the market. XYZ Company should use penetration pricing strategies for the new energy drink product. The pricing point of the product should be set lower than that of the competitors. By placing the price of the product lower than that of the competitors the company is able to attract new customers to try out the energy drink(Milligan, 2012). . The advantage created by penetration pricing strategy is that XYZ Company increase its market share at a fast rate and move the product at a faster rate. The lower price are deliberately set to get a high turnover for Calm energy drink. Placing competitive price is a safe alternative as the market is already used to the existing products price. Fixing the price of a product should not be a simple decision, but one that we meditate and analyze well, because as we mentioned above, determines to a great extent our demand and our profits and, therefore, our profitability. New products have a distinctiveness that is doomed to progress from competitive inroads(Gordon, 2013).. After a period of market resistance of the product at the beginning, the product manages to catch up with its competitors in terms of sales. This price is usually lower than the competitors price, hence Calm selling price should be a few dollars lower than the other brands. Direct effect relates to if the price covers the cost of producing the product(Milligan, 2012). . Profits are affected indirectly by price when it influences how many units are sold of the product. Some companies use survival based price objective, and is willing to accept losses that may be short term for the sake of business continuity or long term viability. Special pricing tactics To push the sales of the companys products, the following pricing tactics should be considered by the company. The company should introduce penetration pricing by introducing special offers for its product. The aim of this tactic is to increase the products market share. The market is dominated by other brands which have been in the market for a long time, they have already established their brands in the market hence an offer price is an ideal strategy by XYZ Company to lure customers into trying the new product(Solomon, Marshall and Stuart, 2018).. This price is usually lower than the competitors price, hence Calm selling price should be a few dollars lower than the other brands. In the shart term , the company may experience low profits at the expense of increasing sales volumes and market share in the long run. The second tactic that can be used by XYZ Company is psychological pricing. This is setting the price at unusual levels for example,$12.99 for a unit of the product. Customers tend to think that $12.99 is cheaper than $13 , thus, will go for the cheaper brand. The company should set the price of the product one pence lower than the other brands , making the customer believe that other brands in the market are more expensive than Calm(Milligan, 2012). For customers looking for value , psychological selling is the method to use. XYZ company may also chose to apply competitor based pricing. Due to strong competition in the market, the company may chose to adopt a price taker strategy(Mohout, 2015).. The price will certainly not give XYZ Company a competitive advantage, and will not also have a competitive disadvantage(Solomon, Marshall and Stuart, 2018).. Faced by a variety of substitute products in the energy drink market, customers are mindful of what is reasonable price for the product which is also known as normal price. But for a company trying to increase its market share and sales volume this may not be a very wise strategy however, it may work only if the product has unique properties such as an attractive brand(Gordon, 2013). References Baines, P., Fill, C. and Rosengren, S. (n.d.). Marketing. Burrow, J. and Bosiljevac, J. (2012). Marketing. Mason, Ohio: South-Western Cengage Learning. El Husseini, S. (n.d.). EDLP versus hi-lo pricing strategies in retailing. Gordon, I. (2013). Managing the new customer relationship. 1st ed. Hoboken, N.J.: Wiley. Kono, T. and Lynn, L. (2007).Strategic new product development for the global economy. Basingstoke [England]: Palgrave Macmillan. Marburger, D. (n.d.).Innovative pricing strategies to increase profits. Milligan, S. (2012).Marketing strategies. Delhi: Research World. Mohout, O. (2015). Lean pricing. 1st ed. Brugge: Die Keure Professional Publishing. Raulerson, P., Malraison, J. and Leboyer, A. (2009).Building routes to customers. New York: Springer. Schindler, R. (2012). Pricing strategies. Los Angeles: SAGE. Solomon, M., Marshall, G. and Stuart, E. (2018).Marketing. Hoboken, NJ: Pearson. Thomas, A. (2007). Direct marketing in action. Westport, Conn.: Praeger Publishers.

Sunday, December 1, 2019

What I Know To Be True.... free essay sample

Someone once told me that to write well, you have to write what you know. This is what i know -Drew Barrymore in Never Been Kissed I always had a fetish with notebooks and pens. Everytime I enter a Walgreens or CVS i always walk out with some a new journal and an array of ball point pens. It wasnt until the second grade when I realized that what I had here was more than an obsession with office supplies. My second grade teacher and I had an impeccable bond. He was my instructor, my role model, and my hero. (No, I didnt have a little school girl crush on him.) I remember the first time i gave him one of my thrown together work of art (my first short story). When i handed it to him, he gave me his usual corky smirk, it usually meant he knew i was up to something. We will write a custom essay sample on What I Know To Be True. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Well, he sure was right because the short story turned into a passion. Im now in Journalism II, and a copy editor of my schools newspaper. But, I write this today not to show you how creative my writing is or to show you my accomplishments. Im here to tell you that my writing will go far, becuase this i know to be true.